When Ford Motor Company Launched an Online Effort to Market

question 12

Multiple Choice

When Ford Motor Company launched an online effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this online campaign to see how many names were duplicated.Ford's activities can be mostly likely traced to which of the following trends:

• A) decreasing diversity and increasing brand loyalty
• B) increasing demand for accountability and the emergence of new media alternatives
• C) a decrease in diversity and an increase in the number of more time-poor consumers
• D) growing demand for accountability and fewer time-poor consumers
• E) the emergence of strong mass media channels and a decrease in brand loyalty

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Definitions:

Performance Evaluation

The process of assessing the efficiency and effectiveness of employees, departments, or organizations, often for the purpose of making decisions related to promotions, compensations, and training.

Other Departments

A general term that refers to various separate units or divisions within a company, each responsible for specific functions or operations not specified by previous terms.

Transfer Price

The cost at which products or services are exchanged between departments within the same corporation or among associated companies.

Pump Division

A specific sector or unit within a company that focuses on the production or sale of pumps.