Hudson's Bay Company Has Canada's Largest Reward Program-HBC Rewards

question 192

Multiple Choice

Hudson's Bay Company has Canada's largest reward program-HBC Rewards.This program enables members to earn points at the Hudson's Bay family of stores,including The Bay,Zellers,Home Outfitters and hbc.com.Consumers can redeem points for over 600 rewards in the HBC Rewards catalogue,including travel,leisure and entertainment items,Air Miles reward miles or Bay and Zellers gift certificates.Which of the following provides the most likely reason why Hudson's Bay Company implemented this reward program?

• A) to make sure the 80/20 rule is not influencing its activities
• B) to reduce problems associated with cultural diversity
• C) to retain loyal customers
• D) to create cognitive dissonance
• E) to lessen the importance of customer service

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Definitions:

Board of Directors

A group of individuals elected by shareholders to oversee the management and make major decisions for a corporation.

Employee Involvement

The practice of engaging employees in decision making and giving them a role in shaping policies and processes that affect their work and the organization.

Participative Management

A management approach where employees at all levels are actively encouraged to contribute ideas towards identifying and solving problems, improving service, and achieving the organization's objectives.

Employee Involvement

Employee involvement refers to practices that allow employees to contribute ideas, suggestions, and feedback that can help in improving organizational processes, products, or services.