Marketers Use Demographic Information to Segment Markets Because It Is

question 191

Essay

Marketers use demographic information to segment markets because it is widely available and often related to consumers' purchasing and consumption behavior.List four common bases used by marketers for demographic segmentation.For each base listed,give an example of a product specifically targeted to the needs and wants of the segment identified within the base.

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Definitions:

Corporation

A legal entity that is separate and distinct from its owners, who are shareholders, and has its own rights and obligations.

Treasury Stock

Shares that were once part of the outstanding shares but were bought back by the company, reducing the amount of stock on the open market.

Loss On Sale

A financial term representing the situation where the selling price of an asset is less than its purchase price.

Common Shares

Equity securities that represent ownership in a company, giving shareholders voting rights and a share in the company’s profits through dividends.