When Ford Motor Company Launched an Online Effort to Market

question 119

Multiple Choice

When Ford Motor Company launched an online effort to market its F-Series trucks,it created a database,which could be used for one-to-one marketing.One potential problem with the use of this database is:

• A) whether customers perceive it as an invasion of privacy
• B) if the database is used to generate focus groups
• C) whether media alternatives are eliminated from promotional campaigns
• D) how marketing researchers conduct experimental research
• E) the lack of adequate personal information on customers

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Definitions:

Psychological Processes

Mental activities and functions involved in perception, learning, memory, and thinking, influencing behavior.

Buying Decision

The process by which a consumer or organization selects a product or service to purchase, influenced by factors such as need, desire, and affordability.

Buying Needs

Represents the recognized requirements or desires that prompt a consumer to consider purchasing products or services.

Trial Close

A sales technique where the salesperson asks the prospect a question or series of questions to gauge the prospect's readiness to buy and identify objections early.