You Have Decided Your Business Should Adopt a One-To-One Marketing

question 38

Essay

You have decided your business should adopt a one-to-one marketing approach.You have invested in computer software that captures customer data such as name,address,age,education,and lifestyle characteristics.Now,you find many customers are reluctant to provide you with such information.What are the general consumer concerns regarding this issues and how could you address these concerns?

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Definitions:

Galactose

A simple sugar (monosaccharide) that, together with glucose, forms the disaccharide lactose; important in energy metabolism and found in dairy products.

Glucose

An elementary sugar critical for energy in living organisms and a key element of many carbohydrate compounds.

Principle Sugar

The primary type of sugar that is prevalent or most important within a particular context, such as glucose in human blood.

Nucleotides

Organic molecules that serve as the monomers, or building blocks, of nucleic acids like DNA and RNA, composed of a nitrogenous base, a sugar, and one or more phosphate groups.