What Environmental Forces Influence One-To-One Marketing? Briefly Explain the Impact

question 163

Essay

What environmental forces influence one-to-one marketing? Briefly explain the impact of each of these forces on one-to-one marketing.

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Definitions:

Factor

A finance company or bank that buys receivables from businesses and then collects the payments directly from the customers.

Receivables

Receivables are amounts of money owed to a company by its customers or other parties for goods or services provided on credit.

Service Charge

A Service Charge is a fee collected to pay for services related to a primary product or service, such as handling fees, maintenance, or repair services.

Receivables

Money owed to a company by its customers or others for goods or services that have been delivered or used but not yet paid for.