The Basic Goal of One-To-One Marketing Is To

question 215

Multiple Choice

The basic goal of one-to-one marketing is to:

• A) increase the market for the product category to new and current customers
• B) eliminate the use of mass media for promotion and locate a direct communications channel
• C) increase operating costs and locate new customers
• D) reduce the number of company employees and increase overall sales
• E) reduce costs through customer retention and increase revenue through customer loyalty

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Definitions:

Thicken Formula

The practice of adding certain substances to infant formula to increase its consistency, often used for babies with swallowing difficulties or reflux.

Acute Diarrhea

A sudden onset of frequent, watery bowel movements that can result from infection, allergy, or other causes, often resolving within a few days.

Giardia Lamblia

A parasitic microorganism that causes giardiasis, which is characterized by diarrhea and abdominal discomfort.

Hypertonic Dehydration

A condition where the body loses water more quickly than salt, leading to high sodium levels in the blood and potential cell shrinkage.