The Hudson-May Company Manufactures and Installs Above-Ground Swimming Pools

question 105

Multiple Choice

The Hudson-May Company manufactures and installs above-ground swimming pools.When the company began in 1989,it completed a thorough examination of its business customers.It grouped the customers into three segments based on size,geographic region,and benefits sought.Would you recommend a new segmentation analysis this year?

• A) No,once every twenty years is about average.
• B) Yes,I would recommend one be done regularly because of the rapidly changing nature of most markets.
• C) No,consumer markets are not rapidly changing or developing like business goods markets.
• D) Yes,a new analysis would be in order,but it should use different bases to get some variety.
• E) No,segmentation is rarely done by consumer marketers because it simply is not useful.

---

Definitions:

-osis

A suffix used in medical terminology to denote a condition, disease, or increase.

-itis

A suffix employed in medical terms to indicate the inflammation of a tissue or organ.

Wheeze

A high-pitched sound produced by air moving through narrowed respiratory airways, often heard in asthmatic conditions.

Cheyne-Stokes

A pattern of breathing characterized by a gradual increase in the depth of breathing followed by a decrease, resulting in temporary stoppages of breathing; often associated with serious illness.