The Difference Between One-To-One Marketing and Customer Relationship Marketing Can

question 89

Multiple Choice

The difference between one-to-one marketing and customer relationship marketing can be compared to the difference between:

• A) night and day
• B) drawing circles and drawing squares
• C) firing a rifle and firing a shotgun
• D) boning a fish and dressing a chicken
• E) eating with your fingers and eating with a fork

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Definitions:

Temporal memory

Memory associated with time, enabling individuals to remember when certain events occurred or sequence events in chronological order.

Sensory memory

The shortest-term element of memory, where sensory information is retained for a very brief period, allowing it to be processed further into short-term or long-term memory.

Prospective memory

The component of memory tasked with the responsibility of recalling a predetermined intention or performing a planned action at a future date.

Implicit memory

Unconscious memory uses past experiences to remember things without thinking about them.