Hudson's Bay Company Has Canada's Largest Reward Program-HBC Rewards

question 192

Multiple Choice

Hudson's Bay Company has Canada's largest reward program-HBC Rewards.This program enables members to earn points at the Hudson's Bay family of stores,including The Bay,Zellers,Home Outfitters and hbc.com.Consumers can redeem points for over 600 rewards in the HBC Rewards catalogue,including travel,leisure and entertainment items,Air Miles reward miles or Bay and Zellers gift certificates.Which of the following provides the most likely reason why Hudson's Bay Company implemented this reward program?

• A) to make sure the 80/20 rule is not influencing its activities
• B) to reduce problems associated with cultural diversity
• C) to retain loyal customers
• D) to create cognitive dissonance
• E) to lessen the importance of customer service

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Definitions:

Omnidirectional Microphones

Microphones that capture sound equally from all directions, used in various recording situations.

Framing

The way information is presented to shape the perception and interpretation of the audience.

Secondary Camera Footage

Video material captured from an additional camera, used to provide different angles or perspectives in a film or broadcast.

Rational Emotive Behavior Therapy

A form of psychotherapy that identifies irrational beliefs, challenges them, and encourages the adoption of healthier, rational beliefs.