Everyone Tends to Go Through Periods Where They Feel a Need

question 120

Multiple Choice

Everyone tends to go through periods where they feel a need to partake in some kind of exercise,and they buy the equipment needed.When they stop the exercise program,the equipment can gather dust or be sold to a store in the Play It Again Sports retail chain.The Play It Again Sports chain carries all kinds of sports equipment at much lower prices than the typical sporting goods store.Typically,merchandise sold in the store has little,if any,wear.By being both a way for people to get rid of unwanted equipment and a source of new-to-you equipment,Play It Again Sports is emphasizing:

• A) geographic lifestyles
• B) public relations
• C) the family life cycle
• D) positioning
• E) integrated targeting strategy

---

Definitions:

Target Market

The target market is the specific group of consumers identified as likely buyers of a product or service, characterized by demographic, geographic, and psychographic criteria.

Personal Relationship

A connection between individuals based on emotional ties, commitment, mutual benefits, or shared experiences.

Customer

An individual or business that purchases goods or services from a company.

Advertising Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).