Wrestling Merchandise Market Research Has Shown That 6- to 17-Year-Old Males,18- to Males,18-

question 63

Multiple Choice

Wrestling Merchandise
Market research has shown that 6- to 17-year-old males,18- to 24-year-old females,and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match.Wrestling events are regularly broadcast in 120 different countries.Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation) can be purchased at JCPenney and Walmart.Clothes for adults are used to reach markets that may not buy action figures,video games,and novelty candy,but who are still proud to sport World Wrestling Entertainment (WWE) trademarks.
-Refer to Wrestling Merchandise.The marketing research revealed that _____ segmentation can be used to identify the biggest fans of professional wrestling.

• A) benefit
• B) psychographic
• C) demographic
• D) geographic
• E) geodemographic

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Definitions:

Dominant Culture

The culture of the most powerful group in society, which often sets the norms and standards that others are expected to follow.

Cultural Diffusion

The distribution of social customs and cultural ideologies across various groups.

Facebook

A social networking platform that allows users to create profiles, share photos and videos, send messages, and keep in touch with friends, family, and communities.

Twitter

A social media platform that allows users to post and interact with messages known as "tweets."