Business Customers Have Different Wants and Needs Than Consumers,based on the Characteristics

question 6

Essay

Business customers have different wants and needs than consumers,based on the characteristics of business purchases.Name three different needs of business-to-business customers.Are there any ways that business purchasing behavior is similar to consumer buying behavior? If so,describe the similarities.

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Definitions:

Equity Shares

Equity Shares represent ownership in a company, granting shareholders voting rights and a share in the company's profits through dividends.

Market Price

The current price at which an asset or service can be bought or sold in a open market.

Rights Offering

A method by which a company raises capital by giving existing shareholders the right to purchase additional shares at a discount to the market price.

Market Price

The immediate price point at which you can transact a service or asset in the open market.