It Is Important That Marketers Understand the Classification of the Business

question 131

Multiple Choice

It is important that marketers understand the classification of the business product they are selling because:

• A) OEM markets often act just like the consumer markets
• B) personal selling is the most important promotional strategy for all business marketing classifications
• C) distribution channels are almost always direct for all business selling
• D) raw materials demonstrate extreme flexibility in pricing
• E) promotion and distribution strategies tend to vary depending upon the classification

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Definitions:

Confidentiality

The principle of keeping sensitive information secret and ensuring it is accessed only by authorized individuals.

Medication Error

A preventable mishap that may cause or lead to inappropriate medication use or harm to a patient.

Negligence

The failure to take proper care in doing something, which can lead to unintended harm or injury to someone owed a duty of care.

Informed Consent

A client’s agreement to accept a course of treatment or a procedure after receiving complete information, including the risks of treatment and facts relating to it, from the physician.