You Are an Advertising Manager for a Company That Sells

question 49

Multiple Choice

You are an advertising manager for a company that sells health and fitness equipment to upscale professionals between the ages of 25 and 45.Your firm advertises during drive time on easy listening radio stations and on A&E and the Discovery channels.You are most likely to segment this market on the basis of:

• A) region
• B) usage
• C) stage of family life cycle
• D) lifestyle
• E) gender

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Definitions:

Organizational Meaning System

The collective beliefs, values, and practices that constitute how meaning is constructed and understood within an organization.

Corporate Efforts

Initiatives, actions, or strategies undertaken by a corporation to achieve specific objectives, enhance its performance, or improve stakeholder satisfaction.

Stability-Maintaining Structures

Organizational or societal frameworks designed to preserve order, prevent chaos, and ensure the continuity of operations.

Own Stability

The state of being self-reliant and not easily shaken or disturbed by external factors.