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Business Customers Have Different Wants and Needs Than Consumers,based on the Characteristics

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Essay

Business customers have different wants and needs than consumers,based on the characteristics of business purchases.Name three different needs of business-to-business customers.Are there any ways that business purchasing behavior is similar to consumer buying behavior? If so,describe the similarities.


Definitions:

Controlling Quality

The process of ensuring that a product or service meets a specified level of quality through monitoring and management practices.

Lean Accounting

An accounting practice that supports lean enterprise philosophies, focusing on value streams and reducing waste in financial processes.

Indirect Labor

Any labor needed to make a product that is not directly traced to the product.

Product Cells

Small, autonomous manufacturing units within a facility focused on producing a specific family of products or components.

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