What Would a U

question 103

Multiple Choice

What would a U.S.company that manufactures the lighted signs that are used by state departments of transportation on the sides of roads,at outdoor sports arenas,for restaurant promotion,and in amusement parks use to facilitate its market segmentation and targeting if it wanted data that was readily available and usable?

• A) a large amount of marketing research,including scanner data and focus groups
• B) other competing firms as a strategic alliance referral service
• C) government bidding processes
• D) the North American Industry Classification System
• E) derived demand

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