After a Need or Want Is Recognized,a Consumer May Be

question 164

Multiple Choice

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This is which step in the consumer decision-making process?

• A) evaluation of alternatives
• B) information search
• C) cognitive dissonance
• D) consideration stage
• E) product identification

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Definitions:

Nixon Administration

The executive leadership and period of U.S. government under President Richard Nixon, from 1969 to 1974, marked by significant events such as the Vietnam War and the Watergate scandal.

Chilean Military

The armed forces of Chile, consisting of the Army, Navy, and Air Force, responsible for the defense of the country.

Mark W. Felt

An Associate Director of the FBI who was later revealed to be the informant known as "Deep Throat," providing crucial information about the Watergate scandal to the press.

Deep Throat

The pseudonym of W. Mark Felt, the secret informant who provided information to journalists about the Watergate scandal.