Detailed,informative Advertisements Are Most Effective for High-Involvement Products Because Consumers

question 2

True/False

Detailed,informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions.

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Definitions:

Continuous Reinforcement

A learning process in operant conditioning where a behavior is rewarded every time it is performed.

Conditioned Reinforcement

A process in which a previously neutral stimulus becomes reinforcing through its association with a primary reinforcer.

Primary Reinforcement

A stimulus that is inherently rewarding for an individual, such as food, water, or relief from pain.

Latent Learning

The acquisition of knowledge that only becomes apparent when a person has an incentive to display it.