A Salsa Manufacturer That Wanted to Reduce the Likelihood Customers

question 178

Multiple Choice

A salsa manufacturer that wanted to reduce the likelihood customers would switch from its brand to a competitor's might:

• A) create a feeling of postpurchase anxiety when purchasing its brand
• B) offer incentives to get buyers to repeatedly purchase its brand until they do it out of habit
• C) increase the social visibility of the product category of its brand
• D) raise the price of its brand relative to competitors' to reduce the level of consumer involvement
• E) switch distribution to different outlets