Neava Locke Is Developing an Advertising Campaign Targeted to the Same

question 33

Multiple Choice

Neava Locke is developing an advertising campaign targeted to the same young audience that watched the X Games (a weeklong competition in a variety of extreme sports) on television.Which of the following actions might Locke take to help enhance the chances her targeted customers will pay attention to her ads?

• A) Use neutral sounds and colors that are similar to the programs the ads follow,so there is not much difference between the program and the ads.
• B) Create sexy ads to break through the ad clutter.
• C) Create ads that emphasize the least crucial attributes of the brand to get customers to think about the ads.
• D) Use elderly celebrity spokespersons to endorse the products as a grandparent would.
• E) Present the ads in a foreign language

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Definitions:

Research Results

The findings or outcomes derived from systematic investigations conducted to discover new information or relationships.

Psychosexual Stages

are part of Freud's theory, signifying successive phases in childhood development, each with a specific focus of libido (sexual drive).

Freud's

Refers to Sigmund Freud, the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Oral

Pertaining to the mouth, or in psychoanalytic terms, relating to the first stage of psychosexual development involving pleasures and frustrations associated with the mouth.