Once a Firm Has Decided on Which Method to Use

question 28

Multiple Choice

Once a firm has decided on which method to use to enter a global market and evaluated the various external variables,it is ready to create a marketing mix.The first step in creating the global marketing mix is to:

• A) create a new product
• B) select the method of promotion
• C) collect and analyze market research information
• D) set pricing policies
• E) decide whether product modification is necessary

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Definitions:

Supreme Court

The apex judicial authority in the U.S., tasked with ensuring the American legal system adheres to the Constitution.

Due Process

A constitutional guarantee that prevents governments from impacting citizens in an unfair, arbitrary, or unreasonable manner, ensuring fair treatment through the normal judicial system.

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Changes or additions made to a legal document or constitution, often requiring a specific process of approval.

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A right protected and guaranteed by a constitution, allowing individuals certain freedoms and protections under the law.