Marketers Are Interested in Attitudes Because Attitudes

question 20

Multiple Choice

Marketers are interested in attitudes because attitudes:

• A) can be used to predict buying behavior
• B) are easy to change
• C) are learned tendencies to respond in a consistent manner
• D) do not relate to brand image
• E) create a social influence on consumer decision making

---

Definitions:

Connective

In logic, a word or phrase that connects clauses or sentences, such as "and," "or," "if," and "then."

Asserting

The act of stating something confidently and forcefully as a fact.

Connectives

Logical operators that join or modify statements and propositions in logic, such as "and", "or", "if...then".

Propositions

Declarations or propositions that convey an assessment or viewpoint, capable of being either correct or incorrect.