How Can Marketers and Consumers Reduce Cognitive Dissonance

question 139

Essay

How can marketers and consumers reduce cognitive dissonance?

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Definitions:

Self-Report Tests

Psychological assessments where individuals provide data about themselves, often used to gather information on personality, symptoms of mental disorders, and more.

Confound

In an experiment, what occurs when two or more variables exert their influence at the same time, making it impossible to accurately establish the causal role of either variable.

Independent Variables

Factors in an experiment that are manipulated or changed by the researcher to observe their effects on dependent variables.

Dependent Variable

In research, the variable that is being measured or tested to see how it is influenced by changes in another variable (the independent variable).