Most Consumer Decision Making Is in a Low-Involvement Setting; Therefore,a

question 126

Essay

Most consumer decision making is in a low-involvement setting; therefore,a consumer is often not seeking many of the products marketers are trying to sell.What tactics can a marketer use to increase sales of a low-involvement product?

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Definitions:

Attachment Styles

Patterns of attachment behavior that result from one's childhood experiences with caregivers, influencing relationships and emotional bonds in adulthood.

Euphoria

A feeling or state of intense excitement and happiness, often beyond normal happiness levels, which can be natural or induced by substances.

Secure Attachment

A type of emotional bond characterized by trust and confidence, typically formed in early childhood with caregivers.

Anxious/Ambivalent

A type of attachment characterized by intense emotional responses and a preoccupation with obtaining closeness and reassurance from attachment figures.