Most Consumer Decision Making Is in a Low-Involvement Setting; Therefore,a

question 126

Essay

Most consumer decision making is in a low-involvement setting; therefore,a consumer is often not seeking many of the products marketers are trying to sell.What tactics can a marketer use to increase sales of a low-involvement product?

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Definitions:

VALS Framework

A psychographic segmentation tool that categorizes consumers based on their values, attitudes, and lifestyles for marketing purposes.

Primary Motivations

Primary motivations are the fundamental reasons or driving forces behind individuals' behaviors, actions, or pursuit of goals.

Consumer Segments

Portions of the market categorized by specific characteristics such as needs, demographics, or behaviors, allowing for targeted marketing strategies.

Abundant Resources

A situation where there is a surplus of resources available, exceeding the demand or need for them.