Why Are Many Retail Firms Interested in Customer Loyalty Cards

question 178

Multiple Choice

Why are many retail firms interested in customer loyalty cards and programs?

• A) Roughly 80 percent of the profit comes from 20 percent of the sales.
• B) Roughly 80 percent of a firm's customers are repeat business.
• C) Roughly 50 percent of a firm's customers purchase 80 percent of the sales volume of the product.
• D) Roughly 20 percent of a firm's customers purchase 80 percent of the sales volume of the product.
• E) Sales are equally divided among heavy,medium,and light users,but they all need slightly different products.

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