The Activities,values,and Goals of Reference Groups Directly Influence Consumer Behavior

question 115

Essay

The activities,values,and goals of reference groups directly influence consumer behavior.What are reference groups? What are the three important implications reference groups have for marketers?

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Definitions:

Multinational Companies

Are corporations that operate in multiple countries aside from their home country, managing production or services across international borders.

Political

Relating to the government or public affairs of a country.

Social Ladder

The hierarchical structure within a society, where individuals or groups are ranked according to status or authority.