Ayres Corp

question 189

Multiple Choice

Ayres Corp.makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting,and it sells about six a year for military transport purposes.What type of targeting strategy is Ayers using?

• A) demand positioning
• B) concentrated targeting
• C) undifferentiated targeting
• D) multisegment targeting
• E) market differentiation

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Definitions:

Goods Sold

Refers to merchandise or products that have been sold by a business.

Earliest Costs

Refers to the initial expenses or purchase prices of inventory items, typically considered for cost calculation in accounting methods like LIFO (Last-In, First-Out).

Ending Inventory

The final value of goods available for sale at the end of an accounting period, calculated based on beginning inventory plus purchases minus cost of goods sold.

Safeguarding Inventory

The actions and practices involved in protecting inventory from loss, theft, or damage.