A Few Years Ago,Toro Introduced a Small,lightweight Snow Blower Called

question 67

Multiple Choice

A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean the Snow Pup was a toy or too light to do any serious snow removal.Toro took the Snow Pup off the market and reintroduced it as the Snow Master.Sales surpassed expectations with the new name.The poor sales under one name and the excellent sales under another is one reason why marketers need to study _____ prior to introducing a new product.

• A) consumer behavior
• B) autonomous marketing
• C) heterogeneous marketing
• D) cultural diversity
• E) the socialization process