After a Need or Want Is Recognized,a Consumer May Be

question 164

Multiple Choice

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This is which step in the consumer decision-making process?

• A) evaluation of alternatives
• B) information search
• C) cognitive dissonance
• D) consideration stage
• E) product identification

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Definitions:

Law Firm

A business entity formed by one or more lawyers to engage in the practice of law, offering services such as legal advice and representation.

Advertising Costs

Expenses associated with promoting products services, including media space rentals, production costs, and agency fees.

Product Costs

The total costs associated with manufacturing a product, including direct labor, direct materials, and manufacturing overhead.

Opportunity Costs

The advantages forgone by selecting one option instead of another.