To Analyze Consumer Lifestyles,marketers Look at Consumers

question 109

Multiple Choice

To analyze consumer lifestyles,marketers look at consumers':

• A) activities,interests,and opinions
• B) behavior,personality,and social class
• C) geography,demography,and psychographics
• D) income,gender,and life objectives
• E) activities,personality,and demography

---

Definitions:

Margin of Safety

This financial ratio measures the difference between actual or expected sales and the break-even point, indicating the cushion a company has before it incurs a loss.

Relevant Range

The range of activity within which the assumptions about fixed and variable cost behavior are valid.

High-low Method

A way to estimate the cost-behavior formula that uses the highest and lowest levels of activity to determine fixed and variable costs.

Activity Index

A measure or indicator used to gauge activity levels within a particular domain, such as manufacturing or stock trading volume.