On Any Given Day,a Person May Be Subjected to Over

question 28

Multiple Choice

On any given day,a person may be subjected to over 1,500 advertising messages but may only be aware of ten to twenty of them.This is called:

• A) selective distortion
• B) selective learning
• C) sporadic reinforcement
• D) intermittent selectivity
• E) selective exposure

---

Definitions:

Brand Image

The perceived value and characteristics of a brand in the minds of consumers, influenced by branding efforts and consumer experiences.

Constant Sum Scale

A quantitative research tool in which respondents allocate a fixed number of points among various attributes to reflect their relative importance or preferences.

Conjoint Analysis

A statistical technique used in market research to determine how people value different attributes that make up an individual product or service.

Rating Scale

A rating scale is a method for measuring qualitative or quantitative information, often used in research to gauge attitudes, opinions, or behaviors.