Neava Locke Is Developing an Advertising Campaign Targeted to the Same

question 33

Multiple Choice

Neava Locke is developing an advertising campaign targeted to the same young audience that watched the X Games (a weeklong competition in a variety of extreme sports) on television.Which of the following actions might Locke take to help enhance the chances her targeted customers will pay attention to her ads?

• A) Use neutral sounds and colors that are similar to the programs the ads follow,so there is not much difference between the program and the ads.
• B) Create sexy ads to break through the ad clutter.
• C) Create ads that emphasize the least crucial attributes of the brand to get customers to think about the ads.
• D) Use elderly celebrity spokespersons to endorse the products as a grandparent would.
• E) Present the ads in a foreign language

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Definitions:

Cyberloafing

The act of using an employer's Internet and computing resources for personal activities during work hours.

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A manipulation technique that exploits human error to gain private information, access, or valuables, often through deceiving individuals.

White-hat Hacker

An ethical computer security expert who penetrates systems to identify security weaknesses with the intention of fixing them.

Optimum pH

Optimum pH is the specific pH level at which an enzyme or biochemical reaction is most active, facilitating the highest rate of reaction.