Qwest Is a Company That Markets Software to Protect Computer

question 50

Multiple Choice

Qwest is a company that markets software to protect computer files from computer hackers and other unauthorized users.Its ad shows a large evil-looking monster gobbling up data,and asks,"Are these your files?" These advertisements are designed to appeal to customers':

• A) self-esteem needs
• B) economic needs
• C) safety needs
• D) physiological needs
• E) social needs

---

Definitions:

Short Run

A time period in economics during which at least one input, such as plant size, is fixed and cannot be altered.

Profit Maximization

The procedure through which a business identifies the pricing and production volume that yields the highest earnings.

Market Price

The price at which a good or service is offered in the marketplace.

Profit Maximization

A rephrased definition: The strategy or aim of a firm to achieve the highest profit possible, usually by adjusting outputs, prices, or production costs.