How Can Marketers and Consumers Reduce Cognitive Dissonance

question 139

Essay

How can marketers and consumers reduce cognitive dissonance?

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Definitions:

Internal Networks

Consist of the connections and interactions within an organization that facilitate communication, collaboration, and knowledge sharing.

Regulatory Agencies

Governmental bodies responsible for exercising authority over some area of human activity in a regulatory or supervisory capacity, often to enforce laws.

Political Skill

The ability to effectively understand others at work and use such knowledge to influence others to act in ways that enhance personal and/or organizational objectives.

External Networks

Connections and relationships formed outside an organization's immediate environment, often used for strategic advantages.