Jim Beam Distillery Launched a Pan-European Campaign Across 28 Markets

question 24

Multiple Choice

Jim Beam Distillery launched a Pan-European campaign across 28 markets from Russia to Scandinavia and into southern Europe to reposition its bourbon.It focused on finding men in bars and featuring them in local print ad campaigns as "real friends" of Jim Beam.Such an ambitious ad campaign could be threatened by which of the following changes in the legal environment?

• A) negative changes in how Europeans perceive alcohol
• B) an inflationary period,which makes drinking expensive American bourbon a luxury item
• C) the enactment of a quota limiting how much Jim Beam can be imported
• D) the development of a fad for clear liquor like vodka
• E) a dramatic increase in the number of alcoholics in Europe

---

Definitions:

Comment Lines

Lines within a code or script that are not executed, used to leave notes or explanations for the reader.

Exclamation Point

A punctuation mark (!) used to express strong feelings or to show emphasis in written communication.

On Current

A term related to event-driven programming, referring to the action or set of actions that occur when the current record in a database or form becomes active or is selected.

Focus Moves

Actions or commands that change the current active element or area within a software application or webpage.