Which of the Following Strategies Is Appropriate for a Marketer

question 120

Multiple Choice

Which of the following strategies is appropriate for a marketer to use during a time of economic recession?

• A) Promote product value.
• B) Maintain and improve customer services.
• C) Emphasize top-of-the-line products in promotions.
• D) Offer products that are economical and efficient.
• E) Do all of these.

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Definitions:

Real Wage

The buying capacity of salaries once corrected for inflation, showing the amount of products and services that can be purchased.

Nominal Wage

The wage or salary paid to labor in current dollars, unadjusted for inflation, representing the face value of earned income.

Price Level

Refers to the average of all current prices for goods and services in an economy.

Real Wage

The purchasing power of wages, defined by how much goods and services the wages can buy, adjusting for the level of prices in an economy.