When Ikea,the Swedish Home Furnishings Retailer,first Entered the Japanese Market,it

question 116

Multiple Choice

When Ikea,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.It success on its second foray into Japan was based on its ability to give the Japanese consumer what he or she needed without abandoning its product strategy.Ikea had to adopt a _____ strategy.

• A) product substitution
• B) market differentiation
• C) message adaptation
• D) product invention
• E) product adaptation

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Definitions:

Protraction

The act of drawing out or lengthening in time; in anatomy, refers to the forward movement of a body part.

Elevation

The raising of a body part.

Depression

A common, serious medical illness that negatively affects how you feel, the way you think, and how you act, marked by persistent feelings of sadness and loss of interest.

Connective Tissue

The type of biological tissue that supports, connects, or separates different types of tissues and organs in the body.