USWine Producers Only Export About 14 Percent of Their Total

question 114

Multiple Choice

U.S.wine producers only export about 14 percent of their total annual production of wine.They would like to sell more to overseas markets,but do not want to tailor their wines to consumers' palates.For example,Californian wines are typically heartier and richer than Europeans like to drink.U.S.wine producers need to adopt a _____ strategy if they hope to be reach more of the global market.

• A) product substitution
• B) market differentiation
• C) message adaptation
• D) product invention
• E) product adaptation

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Definitions:

Pay-As-You-Go

A financing method where expenditures are not financed by borrowing but from current revenues such as taxes.

Cafeteria-Style

A flexible benefits plan that allows employees to choose among a variety of offerings to create a benefits package tailored to their needs.

Wellness Programs

Organized and coordinated programs that aim to promote the overall health and well-being of participants, often offered through employers.

Consumer-Directed

A model or approach that allows consumers to make decisions about the goods or services they receive, often seen in healthcare or marketing.