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Marlin manufactures 22 caliber rimfire rifles.It is designing advertisements and planning the promotional mix for marketing in eastern Europe,South Africa,India,and Brazil.The advertising manager should expect all of the following to cause problems EXCEPT:
Normative Social Influence
The influence to conform with the positive expectations of others, often to gain approval or avoid social sanctions, unrelated to actual beliefs or facts.
Cognitive Dissonance
The unsettling sensation experienced when a person simultaneously upholds multiple conflicting beliefs, ideas, or values.
Group Members
Individuals who belong to a defined collective or team, sharing common goals or purposes.
Informational Social Influence
The process where individuals change their opinions or behavior in response to accessing new information or knowledge from others.
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