SCENARIOS Computer Sales

question 121

Multiple Choice

SCENARIOS
Computer Sales
A price war began in Japan in the personal computer market when Dell Computer Corporation introduced PCs at prices 25 to 60 percent lower than rivals.Dell targeted corporate customers from its Tokyo offices by "direct sales," the company's preferred name for mail order,and its main avenue for PC sales in the United States.Japan is the world's second-largest market for personal computers and had been ruled by NEC Corporation,who maintained a strong dealer network and had traditionally sold its computers at very high prices.Dell joined IBM and Compaq in targeting the Japanese market.Dell bet it could succeed in Japan by transplanting its U.S.method of operations in which the company assembles the PC to customer specifications,loads it with software,and delivers it to Japan.The company's success depended on its ability to sell PCs over the telephone.Analysts doubted this was possible in Japan because dealer networks are the key to the market,but Dell executives believed that name recognition was the main hurdle.To familiarize its target market with the idea of buying a computer sight unseen,Dell launched a major ad campaign through direct mail and ads in computer-related magazines and newspapers.
-Refer to Boeing Co.The new American-Japanese-Chinese plane that Boeing plans to design and build gives partial ownership to the manufacturing partners involved in the project.This is an example of:

• A) direct investment
• B) a joint venture
• C) buying-for-export agreements
• D) market groupings
• E) a contract manufacturing agreement

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Definitions:

Autonomous Morality

The stage of development where individuals follow internal moral principles, rather than obeying external rules and authority.

Heteronomous Morality

A stage in moral development where children base their moral judgments on the dictates of authority figures.

Moral Realism

is the philosophical viewpoint that moral truths exist independently of human knowledge or perception, and that these truths are objective.

Moral Development

The process through which individuals develop the ability to differentiate right from wrong and to adopt ethical behavior.