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Global Marketers Must Be Careful When Considering Demographic Characteristics of Different

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Global marketers must be careful when considering demographic characteristics of different countries.Why is population an insufficient indicator of market potential? What other demographic factors should be considered in addition to or instead of population?


Definitions:

Gold Rush

A rapid movement of people to an area where gold has been discovered, with significant historical occurrences in the United States, Australia, and South Africa.

Prospectors

Individuals who search for mineral deposits, particularly gold and silver, often during historical gold rushes.

California

A state located on the west coast of the United States, known for its diverse geography, significant economic contributions, and cultural influence.

Catholic Immigrants

Individuals who migrate from one country to another and identify with the Catholic faith, often contributing to the religious diversity of their new country.

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