Which of the Following Statements About Global Marketing Is True

question 5

Multiple Choice

Which of the following statements about global marketing is true?

• A) Marketing to target markets throughout the world has become an imperative for business.
• B) Often a U.S.firm's toughest domestic competition comes from foreign companies.
• C) Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home.
• D) Adopting a global vision can be lucrative for a company,and global marketing can offset weak domestic performance.
• E) All of these statements about global marketing are true.

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Definitions:

Habituation

The process where an organism becomes less responsive to a stimulus after repeated exposure.

Behavioral Contrast

A phenomenon where the rate of response varies according to the reinforcement conditions of another behavior.

Sensitization

An increased response to a stimulus following repeated exposures to it.

Habituation

A psychological process where there is a decrease in response to a stimulus after being repeatedly exposed to it.