Breathe Right CNS,Inc.is the Manufacturer of Breathe Right Nasal Strips,a Spring-Loaded Adhesive

question 49

Multiple Choice

Breathe Right
CNS,Inc.is the manufacturer of Breathe Right nasal strips,a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages.Since their introduction in the United States,Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow,snorers hoping for a sound night's sleep,and allergy and cold sufferers looking for relief from their stuffed noses.Because CNS is a small company,it initially had trouble promoting its product.Then San Francisco 49er Jerry Rice started regularly wearing one,and U.S.sales took off.Today,Breathe Right strips are marketed in more than 40 countries.When CNS decided to expand globally,its size made it look for a partner.It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first-aid product line.
-Refer to Breathe Right.3M is an example of a(n) :

• A) ethnocentric organization
• B) standard international market
• C) multinational corporation
• D) expatriated organization
• E) organization with no domestic base

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Definitions:

Hawthorne Studies

Studies conducted during the 1920s and 1930s that suggested the importance of the informal organization.

Informal Elements

Aspects of an organization or group that are not officially structured or codified, but arise from social interactions, cultural norms, and personal relationships.

1920s and 1930s

A period marked by significant events globally, including the Great Depression, the rise of fascism, and major developments in culture and technology.

Total Quality Management

A comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback.