Why Do Marketers Study Consumer Behavior

question 103

Essay

Why do marketers study consumer behavior?

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Definitions:

Schema

A cognitive framework or concept that organizes and interprets information in the brain, influencing perception and understanding.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, the superego, and reality. It's involved in our sense of personal identity and our conscious decision-making.

Id

In psychoanalytic theory, the part of the human psyche that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.

Superego

The part of personality that, according to Freud, represents internalized ideals and provides standards for judgment (the conscience) and for future aspirations.