Ruth Is a Mother of Two,loves to Travel,is a Member

question 29

Multiple Choice

Ruth is a mother of two,loves to travel,is a member of a book club,enjoys jogging,likes to wear the latest fashions,and is a police officer.All of these diverse needs and interests influence her choice of the goods and services she buys.Ruth has a:

• A) component lifestyle
• B) demographically-oriented lifestyle
• C) multicultural demography
• D) fragmented market orientation
• E) segmented buying process

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Definitions:

Wilcoxon Rank

A nonparametric test that compares two paired groups to determine if their population mean ranks differ significantly.

Alternative Hypothesis

The hypothesis that proposes there is a statistically significant difference between two data sets or a deviation from the null hypothesis.

Spearman Rank

A method that non-parametrically quantifies the rank correlation to determine how well a monotonic function can depict the relationship between two variables.

Precipitation

Any form of water - liquid or solid - falling from the atmosphere to the Earth's surface, including rain, snow, sleet, and hail.