As Technology Continues to Offer More Different Methods for Shopping

question 77

Multiple Choice

As technology continues to offer more different methods for shopping on the Internet,manufacturers and traditional retailers are finding themselves in direct competition with each other.In this case,unless marketing managers understand _____,manufacturers and retailers cannot intelligently plan for the future.

• A) their competitors' strategies
• B) the economic conditions which influence the growth of technology
• C) how consumers are assimilating new technology
• D) changing social attitudes towards technology
• E) all of these

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Definitions:

Time Clocks

Devices used by employers to record the number of hours worked by employees, ensuring accurate tracking of time for payroll purposes.

Incentive Conflict

A situation where parties have different, competing goals. In agency relationships, the different goals of principals and agents is an example of incentive conflict.

Agent

A person who acts on behalf of another individual (a principal). Principal–agent problems are created by the incentive conflict between principals and agents.

Principal

An individual who hires another (an agent) to act on his or her behalf.