The External Environment _____

question 23

Multiple Choice

The external environment _____.

• A) can be controlled in much the same manner as the internal marketing mix
• B) cannot be influenced by marketing managers
• C) does not change over time
• D) does not have an impact on Fortune 500 companies
• E) must be continually monitored by marketing managers

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Definitions:

Cost Of Borrowing

The total expense that a borrower pays to secure and utilize a loan, including interest rates, fees, and other charges.

Revolving Loan

A loan that provides the borrower with the ability to draw down, repay, and re-borrow funds up to a designated amount over a given period.

Prime Interest

The interest rate that commercial banks charge their most creditworthy customers, often used as a reference rate for loans.

Float

The time difference between writing a check and the actual withdrawal of funds from the bank account, or in securities trading, it's the number of shares available for trading by the general public.