According to the Text,older Consumers in America

question 133

Multiple Choice

According to the text,older consumers in America:

• A) typically have chronic health problems
• B) are more likely to shop for low prices than for value
• C) typically spend a large percentage of their budgets on maintaining the appearance of their homes
• D) prefer billboard ads to long direct marketing letters
• E) are more likely to experience selective retention than any other demographic group

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Definitions:

Conforming Norm

A rule or standard of behavior that individuals in a society are expected to follow in order to fit in or be accepted by the group.

Expressed Attitudes

Opinions or stances that individuals openly communicate to others through verbal or non-verbal means.

Voluntary Adherence

The act of willingly following or committing to a policy, rule, or guideline.

Reference Group

Kelley’s term for a group that is psychologically significant for our behaviour and attitudes.